[Colder Soldier]

Quote:

Originally Posted by sabretoothe

mattel makes no sense. it seems like there are two major camps fighting for control, one being from 1983 and the other from 1996. neither have a clue what they are doing and it shows with how they handle movie licenses.

In Mattel's defense, they do make the two best 1/12th scale action figure lines on the market today.

Quote:

Originally Posted by Saint Phe

I often wonder this myself. I think they think they've got collectors covered with DCUC, Movie Masters, and MOTUC, and just target kids with cheap crap. What they're having a hard time learning is that kids aren't stupid and don't want cheap crap.

This statement does seem true until you think about what kids really want. Cheap crap? Yes and no. They want video games (not cheap), and Bakugan/Yu-gi-oh/Pokemon (definitely cheap crap). The majority action figure kids play with nowadays is Wrasslin'. Matty owns that monopoly and they seem to be selling pretty well. Mattel knows what the kiddies like.

The true statement that everyone wants to make here, yet no one has; "I wish they made DC 1/18th figs as cool as Marvel 1/18th figs." In a perfect world, my friends. In a perfect world.