[Ash from Carolina]

Quote:

Originally Posted by logain99

The whole point of the Exclusive is to get you to go into the store.

I prefer a Walmart exclusive to a TRU exclusive just based on the availability of locations.

I don't know I think an exclusive on a web site could be worked around where it works just as well for the retailer.

Web sales are starting to pick up as some people don't want to fight the crowds around a holiday so getting people used to going to your site over the competitors wouldn't be bad for the store wanting the online edge. As gas prices go up and people start cutting trips it might not be a bad idea to try to be the web site people want to shop at.

Or if you say had a deal where you buy "x" amount and get free shipping then the exclusive lures the customer to your site and they buy a bunch of other non-exclusives to get that coveted free shipping or other deal you are offering up.