[Snowflakian]

To be fair with thor. He's not quite a character that could really carry his own line. Even with a movie presence, outside of collectors he just doesn't have that same presence to kids as say ironman or cap.

That being said, again a lot of it falls on retailers over-ordering initial waves.
Though I do concur that maybe hasbro should have just gone forward with the full cast early on instead of all the thor, loki, and odin figures. It would have pushed more variety early on. Honestly though, I don't think they expected it to sell that well in general outside of select movie figures. Though you'd think the full movie cast, and helmeted thor/loki would have been at the top of that list.

I'm not entirely sure pure comic based figures would have sold either though. maybe to collectors, but probably not enough kids to make a big enough dent. Unless they really expanded it to like the thor corps like Beta Ray Bill and thunderstrike among others.