Integration

Shin Densetsu · 02-05-2009, 10:46 PM

Quote:

the fact that WM wants to get rid of most collectible toys should be troubling itself.....GI Joe's sales have flat lined..transformers not doing so hot...hot wheels ....it not just 21st century toys but even the 1/18th die cast car collectors

Flat lined? I don't know about that. As for Transformers, Walmart just increased the amount of pegs for Transformers:Animated exponentially, so I think it is doing very well. G.I. Joe sells better in my local walmarts far more than the 21st Century Toys models did. Do I want to see 1/18 scale go away from Walmart? No. However I think the reason 21st Toys' presence is dying at Walmart is because the company itself isn't really making anything new.

Also, Target tends to go in their own direction separate from Walmart. While 21st is dying at Walmart, Target went ahead and got new assortments of FOV models, figures, increased the pegs for G.I.Joes, and also got some military figures from Hoogaloo.

I should also add; military fantasy tends to sell better at retail than realistic 1/18 scale military toys. G.I. Joe typically outsells 1/18 scale military toys. I'm not stating a preference over neither, but Joe has more mass appeal due to brand recognition and being catered to kids and collectors, which it has done for years, while 1/18 scale military typically caters primarily to us. Especially with the movie coming out in summer and retailers already gearing up for the onslaught of goods, I doubt G.I. Joe will be leaving Walmart anytime soon.

02-05-2009, 10:46 PM	#7
Shin Densetsu OPTIMUS GUINNESS Join Date: Oct 2008 Posts: 8,542	Quote: the fact that WM wants to get rid of most collectible toys should be troubling itself.....GI Joe's sales have flat lined..transformers not doing so hot...hot wheels ....it not just 21st century toys but even the 1/18th die cast car collectors Flat lined? I don't know about that. As for Transformers, Walmart just increased the amount of pegs for Transformers:Animated exponentially, so I think it is doing very well. G.I. Joe sells better in my local walmarts far more than the 21st Century Toys models did. Do I want to see 1/18 scale go away from Walmart? No. However I think the reason 21st Toys' presence is dying at Walmart is because the company itself isn't really making anything new. Also, Target tends to go in their own direction separate from Walmart. While 21st is dying at Walmart, Target went ahead and got new assortments of FOV models, figures, increased the pegs for G.I.Joes, and also got some military figures from Hoogaloo. I should also add; military fantasy tends to sell better at retail than realistic 1/18 scale military toys. G.I. Joe typically outsells 1/18 scale military toys. I'm not stating a preference over neither, but Joe has more mass appeal due to brand recognition and being catered to kids and collectors, which it has done for years, while 1/18 scale military typically caters primarily to us. Especially with the movie coming out in summer and retailers already gearing up for the onslaught of goods, I doubt G.I. Joe will be leaving Walmart anytime soon. Last edited by Shin Densetsu; 02-05-2009 at 10:50 PM..