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Originally Posted by Nexodusrex

while that is true, an Avengers movie toyline is different, cause it takes up nearly a half of Marvel, if not more. Cap, Thor, or Ironman alone would only take up a small percentage of the whole MU. Avengers have had their seeds in everything. its about 50% Avengers, 25% X-Men, 10% Fantastic Four, 10% Spider-man, and 5% misc. give or take

Personally, I think X-Men should be a little higher on your breakdown (closer to 35%). There's a lot of cross-pollination between X-Men and Avengers. Same goes for the other teams as well (if it weren't for Spidey's origin, he'd probably be an X-Man too). So some characters could count for multiple groups.

Regardless, I sincerely doubt that Hasbro will go much further past the core cast of the movie for Avengers toys (even with Comic variants). Depending on how successful the line is, they may expand it further and delve deeper into the ranks.

Most likely though, they will hit the major players and probably use EMH as a template to flesh out the rest of the line.