[Snowflakian]

MU will stick around. It's the dedicated comic line.
Avengers will get its own toyline with probably filler from IM2 holdovers, Cap, and Thor. Those 3 lines will finally be offshelves and consolidated into the avengers line. Wolverine may get his own line, that'll spring board into a small X-Men line too.

So overall, we'll have MU for awhile, with various other lines that help bolster MU. Remember this. Any movie line that has comic series can be filtered back into MU again later for boxsets, comic packs, and other single carded figures. So really the side lines help bolster the mold usage within MU itself. So yes, it's staying as a way to continually reuse molds while movie-lines have limited shelf life. The line that may get the axe is the spidey line, as it'll be canceled and then changed to amazing spider-man, and then possibly transition right back for package refreshing.

So fret not. It's sticking around.

Ghost Rider I hope gets a brief movie line in the new scale. That'd be nice to round out some of the Marvel occult figures in comic series.

And yeah, neither Ghost Rider nor Wolverine are really reboots. Though in both cases they may not acknowledge the previous movies except in passing. Wolverine obviously because he has amnesia now anyway so it'd seem odd that he'd remember the first movie at all, and ghost rider because they want to maintain a more self-contained story but not worry about his origin again.

Personally, I really enjoyed Ghost Rider as a deconstruction of the western genre using a modern day spin and the occult. Sure I want a sequel to be different though, we don't need the same notion done over and over. The initial western angle was good for the origin and is done. Now let's move onto something more action oriented instead of a thinking man's movie.