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Thread: What's up with Mattel?
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Old 08-01-2011, 12:35 PM   #30
Crazy Jetty
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Join Date: Oct 2008
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Quote:
Originally Posted by Boba Fettuccini View Post
Anyway. That's a seriously only slightly related story. But I agree with her. I can fit more 3 3/4 on a shelf, and they cost less over time.
I don't disagree.
But at the time that Marvel Legends were at their apex of popularity, the trend was upscaling. Some lines, especially the collector oriented ones were going increasingly larger.
Toybiz started with 4" X-men. They scaled up to 5". And by the time they hit ML, they were on 6". Some companies were working 7" (I think Playmates had jumped from 4" straight to 7") by that point, 8", 9", and even 12" were not rare anymore.

So, like I said, no one back in 1998 would have predicted that 3.3/4 inch would be the mainstream medium by 2010.
So my basic point is, by the time Mattel embraces the fully articulated 3.3/4" figures, we'll likely be on to something else, lol. Just like we were onto this by the time they finally embraced the fully articulated 6" figures.
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