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Thread: Theoretical pricing task
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Old 08-02-2011, 10:23 PM   #18
behindthemask
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Join Date: May 2010
Location: Charlottetown,P.E.I. Canada
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I would say it depends on factors, 1 is why are u selling the figures, if it's purely based on needing money, then timeframe has to factor in, if you need it now and fast then a bulk lot at a low starting price is the way to go, but if your not in a rush then you're better off selling the figures individually, as you reach a larger audience of people who many want the figure to customize, army build or fill a slot in their collection. Sadly it's the same mentality as drugs, the bigger the quality the less you make but faster turn over rate, the smaller the quantities the more effort envolved, more time, but more money. Shipping is a big factor, multiple figures, adds to shipping size,weight and overall costs, you may have $1000 worth of toys but if it costs $1000 to ship them then your dead in the water. You could offer free shipping if the price gets of x amount or half off if the price gets of x amount. Time and patience is key though, selling individual figures would make the most $$ but will take the longest, also you run the risk of selling off all your rare items and being stuck with the common ones. A group auction turns some people off because the hardcore collectors already have like a 1/3 or half of the same figures your selling, so we as collectors have to justify if paying that price is worth it to get the items we're missing and what's left if we could trade/sell or use for army building. Then you get the scalper who looks at the auction breaks the total cost down to a /figure amount and factors in the going rates of the rare and variant figures, adds tax and shipping costs, then their return rate of say 25-50% to factor, if they can't make it then they won't bid. The best customer would be someone who wants to get the ultimate xmas gift for their kid, or someone who loves the figures has the $$ but doesn't want to start from scratch 1 at a time, and would rather get a huge collection for a good price. There's a lot of factors both good and bad, if your goal/objective at some point is to resell the very toys you bought, you need to consider 2 things, 1 is if you want max profit or break even, the figures need to remain MOC. 2 if you want to customize, open, play with pose and display your figures, expect some financial loss. I myself know what I'm willing to pay for a figure retail, at a comic shop or online, I set a limit and don't go over it. If my financial status changes and I win the lotto I'd buy every figure I want at even scalper prices and wouldn't give a shit, but I'm not so I don't. Personally I try to find loose figures and lot auctions on ebay to cut down in cost and hunting, plus you find items that are a fraction of the price. Ex Hellboy, I love the movies and the comics and the toys but never got any of the figures, never came my way other then the giant 18'' version which someone bought before me. I seen an auction a few weeks back that had 9 figures a replica hand of doom and a comic for like $30 + 15 shipping.. which is nothing considering the lot has Kronen which alone is $90 MOC or $20-40 loose, factor in minimum 10-30 for the rest/figure and another $30 for the hand of doom replica and you have like 2-300 retail/collector value for a litle over 10% of cost.. I love and hate ebay all at the same time.. I just got a MI venom and beast shipped cost me $40.. hating and loving the purchase.
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