[Greenskar]

I believe this is not a lesson learned from Hasbro's end. They've known this for a while. I asked the question earlier this year on this board if Thor's movie line was to receive comic figures as well. The response I got from a few members on this board was that Hasbro never intended for comic figs to be distributed in this line as part of their marketing strategy to improve sales figures.

It is my personal opinion that with Thor being a lesser known character in terms of popularity amongst children and casual fans (as opposed to the big names that I don't even need to mention), this was never expected to draw the attention of a household name like Captain America no matter how well the movie performed. This line was meant to suppliment the movie on the Toyshelves while also providing collectors an opportunity to keep their Marvel Movie figures in the 3.75" scale up to date.

In other words, Hasbro did not spend a lot of money on the production of this line, there was not a whole lot of loss. Factor in the Role Play toys into this line and I'm betting those sold better than the actual figures in most cases, with children at least.

Look to next year's Avenger's movie to provide our fix to a decent release of comic series characters within a movie line. Or perhaps even Thor 2, now that he will be a household name after Avengers hits, to provide more of his villains and ally's from Asgard in comic series.