[Crazy Jetty]

Judging by a lot of comments I've seen as to why the DCUC club is failing comes down to a few factors. Mainly one. I see a *lot* of obstinate fans with a rather disproportionate feeling of self entitlement, and an utterly dumbfounding belief that if this fails, then everything will return to retail as iff nothing had ever happened, and a failing line that loses money for mattel will just continue on.
This very thread was begun with the hopes the club will fail.

Combine this when you look at the differences between DCUC and the other subscriptions.
Ghostbusters and MOTU, the fans of both these lines know there is absolutely zero hope of them ever being released at retail.
DCUC began at retail, and has been there for years.
Being completely honest, Mattel announced that they have plans for a DCUC-like line for retail to take it's place, starring only a and b list characters, at the same time they announced the subscription club which is their solution to give us the c-z list characters, and the BaF level figures.

It looks like a lot of people seem to think that Mattel is bluffing us. Trying to take us for all the money they can, and it even seems some people seem to feel that holding out and trying to insure the subscription service fails, they will become the heroes twarting the villainous Mattel's evil plan. And when they fail, the statis quo will return to normal.
Maybe this is an extreme overexaguration, but this is honestly the vibe I pick up.

Is Mattel's solution perfect? No. But in all honesty, I couldn't come up with any better without it becoming even more expensive. I feel this is probably the best they can do right now.If it gets going, they can refine and tweak it, and give us somethoing better for year two.
Maybe they'll listen to us and ask us what we felt worked and what didn't, and changes we may like to see made.

I know I certainly don't want Starman... I'd never heard of him before this... but I'll take him in order to get Atrocitus, Jay, and Poison Ivy. And the potential we may get Indigo-1, Saint Walker, Ragdoll, and Mia Dearden down the road.
And I've never heard of Shaggyman, nor do I care who he is... but I'll take him under the potential that we may see Brother Warth or Kryb later on.

All I know is... going by the negative reactions I've read across Toyark... this is why we can't have nice things.