[bmorr]

yeah, whoever above mentioned the hot wheels thing, the only people i see perusing the hot wheels toys are adults, buying them for themselves. Die Cast collectors are a strange breed.

I think the biggest hinderance on kids staying out of the toy isle is the prices. building up a small colelction for playtime is expensive as hell and a nine dollar star wars figure seems to valuable to play with. i have to say though the 90s kenner toys were cheap and durable from experience . Sure they lacked articulation, but seeing the character is kinda important when forming some rediculous story during playtime.

But the green lantern toys probably would have done well in the 90s, where crap articulation belonged. they have the same articulation as the first run of SW toys. WTF.

But yeah, gimmicks do help sell a toy to a kid. Its something that interacts with the character to help form a story.