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Originally Posted by Snowflakian

As for prolonging the identity reveal. Modern audiences would have been pissed, and dropped the book entirely as has been shown with other comics. The modern immediate gratification of the world sadly ruins that notion of comic story telling. Plus I can see why they didn't do that for the Spidey comic itself as it'd be hard to tell the dual sides of the story from the start without revealing who he is.

I don't agree with your generalizations about modern audiences.

I think with the right author, the story could have been pulled off.

I think they did the reveal pre-release to generate buzz for the flagship book in their failing universe.

I also think "Who is Spiderman?" would have made a more compelling, sustainable, and sellable story than "Spiderman isn't Peter Parker!".