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Originally Posted by miketime

I didn't forget. I just know more 25 year olds and up who have/collect MU than kids. I know Hasbro doesn't cater to adult collectors but they should we are clearly the one's buying this stuff. I've often found that the big stores don't even care what wave/revision case they even order.

There's no way you can know who's buying what, outside of your own experiences and circle of friends (or on a message board populated by toy collectors). Hasbro has been quoted to say that collectors generally make up a small percentage of overall sales for most toy lines (excluding Star Wars and such), whereas kids (or their parents) make up the bulk of sales. Sometimes these groups (collectors and kids/parents) intersect, but that subset is even smaller still.

You are correct that most retailers don't care about waves or case numbers, only that they got the product they ordered. If they want a case of MU, do they care whether it's the Thanos wave or the X-23/Darkhawk wave? Hell, no. But is that really surprising for big box stores, who deal in literally tens of thousands of products daily?

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It's never gonna be like the 80's and 90's were an entire toy isle is dedicated to one toy with the exception of Star Wars. My TRU has a huge SW display right as you walk in and still has half and isle and freestanding displays so you can grab unpunched classic cards. Maybe i'm just jelous of Star War's panash.

Yeah, the golden age of toy buying is long gone. Plus, Star Wars is an evergreen property (just ask George Lucas), so I think it would be unfair to compare any line's success or failure to it.

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Originally Posted by Jmacq1

While I 100 percent agree with most of your post, there's just one tiny quibble here: Indiana Jones and the Kingdom of the Crystal Skull made $317 million dollars in the US and $786 million worldwide. It was the 3rd highest-grossing movie of 2008 (Behind The Dark Knight and Iron Man...the latter by the tiniest of margins).

I stand (or sit) corrected. I knew it didn't tank, but I hadn't realized it did that well. I still say it's only the 3rd best Indy film, though. Why does Spielburg insist on putting aliens in everything he does these days?

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But anyway, the main problem with the Indy toyline was that they were effectively a nostalgia line (Most of the figure waves were for 20+ year old movies). Kids had no nostalgic connection to Indy, and even the stuff from the new movie wasn't enough to hook them because quite frankly the characters of Indiana Jones look bland compared to other lines out there. (At least until the Temple of Doom wave hit in its' very limited numbers).

Yeah, I was initially thrilled to hear that the toy line was going to cover all four films, as well as being 3.75" scale. I had always wanted a toy line for Indy like that, so nostalgia was working pretty hard on me to buy them. But then I saw the actual product. Ugh.