[Snowflakian]

It's a flawed UK survey. The data is questionable, and it askes played with, not about sales. It's also missing much side data also needed, along with many other factors and lines it missed. The data is just headline grabbing without any real data to speak of.

The fact X-Men rated at all when it had no toyline whatsoever this summer other than a wolverine claw and two comic packs is wow, none of which is movie related makes this survey very questionable. The only movie line available was minimates. So X-Men doing that well for being played with is whoa.

The other catergory covers too much, and the suggestion that maybe the video games are the higher priority has no substantiation.