[behindthemask]

Hasbro/Marvel Teamed up to deliver a fun fan experience at NYCC in which they built a life size blister card with a custom background that you can step inside the plastic prison and get your picture taken. I've heard from other peopl the blister card graphics maybe green screened to change from person to person.

Hasbro to Celebrate Its Iconic Brands with Fans at NYCC Including Marvel Universe & Legends - Marvel - MarvelousNews.com


"MARVEL
Hasbro will celebrate New York City’s most famous Super Hero, SPIDER-MAN and more iconic MARVEL characters in its booth at New York Comic Con. With the 2011 Marvel films THOR and CAPTAIN AMERICA: THE FIRST AVENGER and the highly anticipated MARVEL’s THE AVENGERS as well as Columbia Pictures’ THE AMAZING SPIDER-MAN films in 2012, Marvel fans have a lot to be excited about. Hasbro, home to the Marvel master toy license, delivers outstanding toys like the CAPTAIN AMERICA DISC LAUNCHING SHIELD and THOR LIGHTNING HAMMER that immerse fans in the character experience as well as its fan favorite MARVEL UNIVERSE line which dives deep into the pages of MARVEL COMICS to deliver 3.75-inch action figures of a wide variety of MARVEL Super Heroes to collectors. In addition to having these and more MARVEL toys on display, including action figures from the upcoming 2012 line (and the highly anticipated return of the 6” Legends figures), and never before seen figures following the Hasbro MARVEL panel, Hasbro will have a ‘larger than life’ AVENGERS blister card for attendees to step in to and ‘become’ an action figure for a one-of-a-kind photo op. Fans will also find a New York You City street scene in the Hasbro booth featuring a life-size SPIDER-MAN statue adorned in a replica of the web-slinger’s new costume from the upcoming 2012 movie."