Integration

HISSTANK · 04-22-2009, 12:16 AM

Originally posted by: Shin Densetsu @ Hisstank.com

Quote:

Seeking Alpha has posted a transcript of Hasbro's 1st quarter 2009 earnings conference call. Due to many external factors, this quarter was extremely challenging, yet Hasbro stayed resolute, with some of their brands performing well, including G.I. Joe:

We had a number of brands that performed well in the quarter including Playskool, Nerf, Play-Doh, Easy-Bake, Tonka, Star Wars, G.I. Joe and a number of board games including Scrabble, Sorry!, Connect 4, Guess Who?, and Operation.

Looking to the remainder of the year and this summer, we will continue to deliver entertainment and immersive brand experiences with the live action theatrical releases of Transformers Revenge of the Fallen on June 24th and G.I. Joe the Rise of Cobra on August 7th. Movie related products for G.I. Joe are expected to be on shelf July 11th.

As our retailers have seen more materials on Transformers and G.I. Joe, the more they see, the more excited they get. Having said that, they did have plans in place and we’re feeling very good about Transformers around the world, it’s a significant business around the world and had a significant box office. The first time a great DVD business and of course a first year of sales that we reported at $480 million.

People have a frame of reference for that and G.I. Joe, people are excited about what they’re seeing given that its based on the 80’s comics and the G.I. Joe versus Cobra story it lends itself very well to toys and games business.

Here's what Brian Golden had to say about marketing G.I. Joe internationally in preparation for the G.I. Joe Rise of Cobra movie:

The response has been terrific since the beginning; I guess it was about a year ago in Prague early on in presenting G.I. Joe to international retailers. Again, it’s based on the 80’s comic so you’re talking about G.I. Joe versus Cobra and a great cast of characters. We did a world tour, we were down in South America and Brazil, we were in Mexico, and we were over in Asia. Around the world people are enthusiastic about the story and also about the product line.

If G.I. Joe continues to sell well, fans such as ourselves will have a lot to look forward to.

Read More: G.I. Joe Performed Well During 1st Quarter 2009 @ G.I. Joe - HissTank.com.

04-22-2009, 12:16 AM	#1008
HISSTANK Join Date: Nov 2008 Posts: 6,797	Originally posted by: Shin Densetsu @ Hisstank.com Quote: Seeking Alpha has posted a transcript of Hasbro's 1st quarter 2009 earnings conference call. Due to many external factors, this quarter was extremely challenging, yet Hasbro stayed resolute, with some of their brands performing well, including G.I. Joe: We had a number of brands that performed well in the quarter including Playskool, Nerf, Play-Doh, Easy-Bake, Tonka, Star Wars, G.I. Joe and a number of board games including Scrabble, Sorry!, Connect 4, Guess Who?, and Operation. Looking to the remainder of the year and this summer, we will continue to deliver entertainment and immersive brand experiences with the live action theatrical releases of Transformers Revenge of the Fallen on June 24th and G.I. Joe the Rise of Cobra on August 7th. Movie related products for G.I. Joe are expected to be on shelf July 11th. As our retailers have seen more materials on Transformers and G.I. Joe, the more they see, the more excited they get. Having said that, they did have plans in place and we’re feeling very good about Transformers around the world, it’s a significant business around the world and had a significant box office. The first time a great DVD business and of course a first year of sales that we reported at $480 million. People have a frame of reference for that and G.I. Joe, people are excited about what they’re seeing given that its based on the 80’s comics and the G.I. Joe versus Cobra story it lends itself very well to toys and games business. Here's what Brian Golden had to say about marketing G.I. Joe internationally in preparation for the G.I. Joe Rise of Cobra movie: The response has been terrific since the beginning; I guess it was about a year ago in Prague early on in presenting G.I. Joe to international retailers. Again, it’s based on the 80’s comic so you’re talking about G.I. Joe versus Cobra and a great cast of characters. We did a world tour, we were down in South America and Brazil, we were in Mexico, and we were over in Asia. Around the world people are enthusiastic about the story and also about the product line. If G.I. Joe continues to sell well, fans such as ourselves will have a lot to look forward to. Read More: G.I. Joe Performed Well During 1st Quarter 2009 @ G.I. Joe - HissTank.com. __________________