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Thread: Marvel losing money?
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Old 11-30-2011, 01:46 AM   #40
Snowflakian
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The Marvel comics division has been hemoraging money for awhile now. Marvel itself is fine as is Disney because of the royalties, toons, movies, toys and other merchandising. The comics on the other hand with perlmutter still as CEO are causing problems. They can't meet their projections because the readership is getting smaller. So perlmutter, not Disney, is gutting the company from the inside out to cut costs to meet the projections.

This includes canceling books that don't look like they'll perform, and consolidating books that are on the cusp to other books to try and merge readerships.

This is why X-23 is being canceled. Her story will continue over in avengers academy and hopefully boost the readership there. Other titles are just nixed in general because they don't look like they'll perform as expected like monsters one or the doom one, and others like Daken are just going to end if the readership doesn't pick up since he doesn't really fit anywhere yet.

X-23 at least, while I'm not fond of the avengers academy route, it does make sense for 'therapy' reasons of learning to bond with others that don't have preconceptions of what to expect. I just hope the writers of AA have done their homework on the character and it's not Claremont growliness wolverette all over again. T_T

But again for reiteration.
THIS HAS NOTHING TO DO WITH DISNEY DIRECTLY! THIS IS ISAAC PERLMUTTER'S FAULT.
He's trying to gut the company as still marvel CEO to meet projections he gave to Disney so HE doesn't get replaced when he probably should be. It's one of those devil you know over the devil you don't though. This is not directly Disney's fault in any way shape or form. Perlmutter was the ceo of marvel before the buyout and still is. They want Marvel to make money the Marvel way... Disney just has a short term memory and forgets the Marvel way is what led to bankruptcy in the 90s. Disney is fine with Marvel so long as they keep providing material that can be reworked for other mediums. Disney knows that's where the real money is at, and so long as the comics don't become unweildly budget vaccuums that cost more to create than they make in profits, disney will remain hands off as such.

I have mild suspicions though that Perlmutter is also the reason Marvel hasn't seen the other benefits from being part of Disney yet. Him being the sole conduit to the disney heads and all for marvel which leaves him with pure control and tons of money, but everyone else suffers on the Marvel side except for those tapped for the other media forays.
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