[Crazy Jetty]

Well... personally, I think all the game designs are shit. There hasn't been a single one that looks remotely decent.
The game designers have no concept of designing transormation schemes. Or of designing good homages.
Seriously, dead end is a behemoth, while Brawl here is a scrawny little guy.
Bumblebee looks like a VW Beetle that was designed 200 years from now, instead of an alien vehicle that existed millions of years ago. And he has absolutely no relationship to his Prime design, when they're supossed to be the same character.

Hasbro wants us to think of the games and Prime as this neo G1 continuity, yet they send such mixed messages with the games doing a terrible job at homaging the G1 characters (Precious few are recognizable as who they're supossed to represent. The only thing about Swindle and Brawl that look remotely like their namesakes are their colors. If you showe dthem to me without telling me who they were, I'd not recognize them at all.
And on the Prime end, everyone takes their cues from the movie designs.
So yeah, terribly mixedsignals.
The neo g1 angle so doesn't work.

As for the toys... I'm trying to judge these as new characters, new continuity, and not as pre-earth updates. But it's hard. I really dislike Prime. And the games have not done anything that's impressed me. And the first set of WfC figures were massive fail.
But I'll reserve casting a real opinion on these when we knopw more about them.