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Thread: Mattel may get Marvel license in 4+ years...
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Old 04-09-2012, 07:26 AM   #37
Snowflakian
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Because of certain lines like Super Hero Squad(which is on the hub now!) that's a hit with kids, and now how Marvel Universe is marketed, I don't see Disney dropping hasbro anytime soon. There's too much hand in hand marketing going on.

If anything it works too much in Disney's favor to keep working with Hasbro. The Potato heads being a prime example(since he's used in toy story). Mattel also doesn't have the best sales track record outside of Barbie. They're also too much the source of scandal with the lead paint and other recalls. When you add in how much they are the go to for WB, it also makes it seem like a conflict of interest for which lines they push.

As much as I love the Four Horsemen Sculpts, I don't trust mattel handling Marvel well at all. It'd be the death of the 4'' scale lines, no squadies, and while the legends could see some interesting additions they'd be sparse and hard to find. All around it's in Marvel's best interest to stay with hasbro and their distribution channels. The only perk that could come out of this would be Female Marvel superheroes Barbies.


If anything. My main concern right now is that Disney might be thinking Hasbro would make a good acquisition because of their brands. Something that would help bolster Disney to have another in house mass released toy company under its hat, another channel, and tons of IPs to work with in the future. Considering they have a fairly friendly business cooperation abroad, it does make me a little concerned.
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