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I'm no big fan of the New Gods myself, but I do think there is always a struggle when it comes to character selection for any given line.

On the one hand, you have some characters that almost never get toys because they aren't as well known or popular outside of the fanbase (and in some cases, not even within the fandom). One example is Gentlemen Ghost, who up until this year I assumed would never get a figure of his own, much less 3 different ones in 3 different lines. But I can certainly understand if there are other fans who wonder why his slot couldn't be used for a more mainstream character, such as Hush.

Now on the other hand, we have the crowd that is tired of seeing the same group of characters constantly getting new figures, sometimes multiples with only outfit/hair changes separating them. Obviously, when it comes to DC toys, the two main offenders are Batman and Superman. But those are also tentpole characters and serve to support the entire line. Sales of those figures allow for the release of those lesser known characters and fan favorites.

And that's not even counting the imput the toy companies get from the licensees. They may want to push certain characters over others themselves.

All in all, Mattel, et. al. have to tread that fine line. Given the number of lines they tread, you can't fault them for falling to one side or the other from time to time. At least they get back up and try again.