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Thread: Mattel may get Marvel license in 4+ years...
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Old 04-12-2012, 11:51 AM   #51
Nexodusrex
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Join Date: Oct 2008
Location: Dayton Ohio
Posts: 1,470
I highly doubt Mattel would get its hands on the Marvel License. Theres Several key facts that say this

1 : Marvel has a good buisness relationship with Hasbro. Unlike their relationship with Toybiz which used stock art for their packages, Marvel actually works with Hasbro, providing artist tallent and Marvel tells them who gets priority figures made. Example : Son of Hulk being made before his comic debut. Not to mention Joe Quesadas SDCC Figure art

2 : Disney Has been known to not shop all their properties in the same place. Last year, we had Tron and POTC toys and neither of those were in Mattel, Showing they are not keen in marketing boy toys with Mattel.

3 : Disney and Hasbro are already in Buisness with each other. Hasbro and Disney have a store in Disneyworld called Once Upon a Toy. This is run by Hasbro. Not to mention disney and hasbro toys.

In the end, it comes down to who has the biggest money and audience. Hasbro or Mattel. Mattel cant seem to get a good foothold in retail, as their products seem to be cancelling fast, except for Hotwheels and Barbie. Hasbro is the undisputed Kings of Boys products, and one of the big reasons why Disney bought marvel is so that they had a outlet into the boy market. Hasbro has a network, and its made a deal to air Superhero Squad, which it Coowns with Marvel. Mattel has a collectors program, but so does Marvel through Diamond Select. One man being laid off does not mean its the end of the line, as many people with clout have gone in and out of Toybiz and Hasbro since the inception of Marvel Legends. His laying off just means he was becoming too expensive for the company.
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