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Thread: Mattel may get Marvel license in 4+ years...
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Old 04-13-2012, 04:43 AM   #61
perrych
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Join Date: Feb 2009
Posts: 310
Quote:
Originally Posted by Snowflakian View Post
Hasbro's hub venture takes time to take hold, but yes they are growing. The film ventures are giving them deeper pockets, and the channel gives them an outlet for toon ventures. The Hub isn't struggling as much as you'd think though. It's doing well for what it is, just what it is is more in line with nicktoons not in line CN or normal nickelodeon. You have to compare the ratings and financial situations on that aspect. In that aspect it's doing great and far better than discovery kids did. The problem is in the fact discovery was expecting CN like returns when it's not in that kind of channel tier. All that's going to end up happening is Discovery is going to hand more off to Hasbro to the point hasbro owns it all.

For the record, even Disney is hurting in these times. Their extra spending right now in low return years is to help jump start the economy. That's why they're expanding the parks and pushing more shows. Though really, some of the marvel side is getting hit hard. Avengers EMH budget seems to have been cut causing some animation cost cutting measures, and Ultimate spidey is taking the lion's share of the alloted marvel animation budget. ABC is also a prime time network so they get a bigger budget to work with too, so you can't really compare it to the hub either. Even Disney XD and normal Disney are in the channel tiear below the Hub, so they can't be used to compare. Ditto to CN. The channel tiers to compare it to are nicktoons, teen nick, and boomerang.
In terms of tv, you made my point for me. You say Hasbro is close to competing with Hasbro, but then you say its not fair to compare ABC to the Hub. You say it isn't fair to compare it to even Disney XD! Guess what? that means they aren't comparable. That sort of undercuts your argument, huh? Discovery is handing more off because they are trying to lose that channel completely because it is not bringing in money. The Hub is not getting fresh programming like XD is - at least, not as popular shows. Most of it is based on nostalgia.

Disney is in a recession alongside most companies (obviously not Apple) but its decline is much less than a Hasbro because it is diffuse over so many different ventures. And they have huge coffers from years of incredible success that Hasbro does not anymore. They are expanding while their competition is holding still and waiting.

Remember, you made the point that Hasbro was competing with Disney. I said that is a not an apt comparison. Hasbro is trying to become a multi-faceted company but right now its success is making toys. It has one movie franchise that is huge - and may be done (sure, they announced a fourth but not for a while). It has a nice cartoon (Prime) that most kids don't even know about! It has already put on hiatus GI Joe. Things are rocky for the Hub. Prices are going up, articulation going down for action figures. None of this sounds like Hasbro is competing with Disney - or even with CN. They are just trying to remain viable for the future.
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