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Thread: Mattel may get Marvel license in 4+ years...
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Old 04-13-2012, 11:11 AM   #64
Snowflakian
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Quote:
Originally Posted by perrych View Post
In terms of tv, you made my point for me. You say Hasbro is close to competing with Hasbro, but then you say its not fair to compare ABC to the Hub. You say it isn't fair to compare it to even Disney XD! Guess what? that means they aren't comparable. That sort of undercuts your argument, huh? Discovery is handing more off because they are trying to lose that channel completely because it is not bringing in money. The Hub is not getting fresh programming like XD is - at least, not as popular shows. Most of it is based on nostalgia.

Disney is in a recession alongside most companies (obviously not Apple) but its decline is much less than a Hasbro because it is diffuse over so many different ventures. And they have huge coffers from years of incredible success that Hasbro does not anymore. They are expanding while their competition is holding still and waiting.

Remember, you made the point that Hasbro was competing with Disney. I said that is a not an apt comparison. Hasbro is trying to become a multi-faceted company but right now its success is making toys. It has one movie franchise that is huge - and may be done (sure, they announced a fourth but not for a while). It has a nice cartoon (Prime) that most kids don't even know about! It has already put on hiatus GI Joe. Things are rocky for the Hub. Prices are going up, articulation going down for action figures. None of this sounds like Hasbro is competing with Disney - or even with CN. They are just trying to remain viable for the future.
Actually they have more than one major movie franchise, and they have several toons that are doing well. My little pony for example is getting more wide exposure than even prime or Disney shows. It takes time though for a media empire to grow. I said that Hasbro is on their way to rivaling disney, didn't say they were rivaling them yet. Transformers made them bank, but so does GI Joe, Battleship will do well, and they also have many other movies in the works, can profit better from DVD sales on series and movies. They Have award winning tv shows. Even their clue series did pretty well on their ratings tier. The list can go on. I understand that all you watch on them is Prime and Renegades, but that doesn't mean that's all they have that's new or doing well. Hub is doing pretty well as it is, and better than Discovery kids ever did.

But comparing a prime time network(ABC) to a channel tier that the hub is on is quite stupid. You say the hub is strugging by hasbro's own word, and it wasn't hasbro that did that or said that it was discovery. You also have to look at history. CN for example didn't start where it is now. It was once on the same tier the hub is at now. Ditto to Disney XD, and Disney channel itself used to be a premium channel back when it first started. So in comparison hasbro is well on their way and getting stronger the longer the channel stays around. It took CN close to 5 years to even reach the penetration it did on the tier it was on. Hub is doing it faster in comparison and also doesn't have the same deep pockets Disney does to just buyout channels like they did to get where they are at. Hasbro is doing it through pure tv shows and marketing. They are making great entertainment that is spreading like wildfire on its own.
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