[Jmacq1]

Just to provide a little counterpoint to some of the suggestions:

Character Selection: Let's be honest...once you get past the "Big 7" (Superman, Batman, Wonder Woman, The Flash, Aquaman, Green Lantern, and Martian Manhunter) and Robin, then toss in Lex Luthor and the Joker....you've pretty much run out of A-List DC Characters. Maybe you can stretch it to include Green Arrow, but even then, the B-List isn't much deeper. You could practically put every non-obscure DC character into stores in one year if you front-loaded your waves with the "big guns." What do you do then? DC may have a tremendously deep pool of characters, but in terms of individually marketable characters? Not as much. Marvel sidesteps this by focusing on teams instead of individuals (and in the case of Avengers and the X-Men teams with HUGE potential rosters). Though that does bring me to the next point that was hinted at in some of the posts above....

Line Focus: This was undoubtedly and unabashedly an adult collector oriented line, and that's likely part of what hurt it. Adult collectors are a stagnant and diminishing audience. Yes, we're loyal to our brands...to a point. However, in DCUC's desire to target adult collectors, we got a DC line that had a lot of characters and costumes for characters from 20 years ago. The "Super Friends" characters and "Super Powers" nods were great from a nostalgia viewpoing, but a line-killer from a casual buyer viewpoint. I'm not sure if switching things up to "Most modern incarnations/costumes" would have been the answer, but it might have helped to attract at least a FEW kids to the line. I get where they were going with a lot of the choices, I just don't necessarily agree with it.

Accessories: Super hero toys in general always seem to lack for accessories. Either they're just handed off some pointless thing (like giving Wolverine an assault rifle), or maybe if we're lucky they get one character-appropriate accessory (Green Lantern's Power Battery/Lantern). Of course, accessories cost money...which would potentially drive the price of the figures up even higher if suddenly Batman's coming with a utility-belt's worth of stuff and GLs with a handful of constructs apiece.