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Thread: DCUC - How would you have saved it?
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Old 04-16-2012, 06:54 AM   #42
boombatty
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Join Date: Feb 2009
Location: Malvern, PA
Posts: 837
The cost associate with producing DCUC based on sized is too high. As the recession still affects many buyers and rising crude prices jack up distribution costs there is no way to do larger figures at a lower price point. Hasbro stopped the Legends line do this very fact and created MU as costs were dramatically less and more product was shipped du to size. For DCUC to remain viable they need to follow the same model. The later DCIH figures were still too small at 3.75" but looked great (see DCIG Deathstroke). The final 75th figures wave of DCIH brought a new mold 4" with Robin but was already cancelled so it was too late. I believe this needs to be resusitated and continue the theme with more articulation like the lat version of DCIH Batman, Deathstroke, Capt. Atom, Flash etc at the 4" scale. Additionally the waves should follow the MU model, 5-6 figs with at least one heavy hitter to get the kids in (ala Batman, Superman and perhaps GL as MU uses Spiderman, Wolverine and Iron Man).
Then the rest of the roster can be filled out.
Wave 1 can test the waters with all heavy hitters to include Batman, Superman, GL, Flash and Lex Luthor and Joker. If successful follow it up quickly with another wave that can mix it up with Another Batman and Superman in black or blue and more obscure characters like Deathstroke, Capt Marvel, Reverse Flash, Aquaman and Wonder Woman. By waves 5/6 you can add in Some cool new stuff like Grifter, Midnighter, Azreal to the core figs.

Rinse/repeat and watch how you pull DC fans AND Marvel fans in.
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