[Rattrap Primal]

Marvel:
Comics: More Human level heroes and villains, with flaws and worries that most people deal with every day in addition to Cosmic Problems and Alternate Realities creating some headaches. Some characters mistrusted by the public they protect (Spider-Man, X-Men, sometimes the Fantastic Four and Avengers) while others are Urban Heroes that the police won't arrest (Punisher) Has a ever evolving scale for the "10 Year" timeline, meaning Cap was revived now maybe in the 80's, Spider-Man has been active for some time, Fantastic Four around now since the dawn of Social Media (FF Season 1 Hardcover), though Punisher is still a Vietnam Vet. Tends to soft reboot origins gradually depending on writers. Has Mephisto erase marriages (though how much longer will that be in affect depends on Marvel Top Brass, and if fans are willing to accept Spider-Man being a family man ever again whether to Mary Jane, Carlie or if Avengers VS X-Men does any reality warping, Gwen) And, Deadpool, creating his own brand of mayhem
Action Figures: Successful 3.75 inch lines (Marvel Universe, Captain America, Iron Man 2, Thor, Avengers), popular 6 inch Marvel Legends (which is not what it once was but it still sells), Marvel Select which in some ways is the Direct Sales Marvel Legends at times, doing characters that won't normally be released in retail (Traditional Ultron, a massive Hulk/ Thing, Abomination, Marvel Zombies)
Animation: TV series do well, Direct to DVD Projects need work
Movies: Several successful films over the years (Blade Trilogy, Spider-Man, X-Men, Iron Man, Iron Man 2, Thor, Incredible Hulk and hopefully The Avengers)

DC
Comics: Traditionally there characters where portrayed with public trust and beacons of hope within there homes cities. However, in the New 52, DC has been Marvelized (other board members have commented on this)
Action Figures: 6 inch scale figures (DCUC/ DCIC/ Batman Legacy) more successful than Marvel, while 3.75 inch has suffered mostly from limited articulation and smaller scale to Marvel Universe and GI Joe) DC Direct lack the super articulation of Mattel)
Animation: Had successful Justice League/ JLU until cancellation, Young Justice still in production. Direct to DVD projects even better than TV series
Movies: Only real success in the Batman movies. Superman being rebooted. Green Lantern bombed when many hoped movie would be as big as a hit as Iron Man