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Originally Posted by SoundWave88

The only major thing I did not like about the Marvel run is that it seemed like just as soon as they introduced new characters, they would kill them off an issue or 2 later...if not the same issue, lol.

Part of that was due to pressure from Hasbro for Marvel to introduce the new toys they were putting out as characters in the comic. Killing them off was a way for Marvel to comply with Hasbro, but still keep the sheer number of characters down to a manageable level.

Introducing new toys and dropping discontinued ones was the main reason so many characters died in the 1986 film too (including Optimus).