[Crazy Jetty]

it's not an excuse. Mattel, hasbro, and any other company really don't have any control over distribution once it leaves their care. By the time it makes it to retailer warehouses, it all comes down to Target, Walmart, TRU, and every other retailer.
The most the toy company can do is change case assortments. And in the case of DCUC, is about as good as it gets.
Case Assortment is Hasbro's problem.