[Autobot_Goldbug]

Quote:

Originally Posted by tlasjr

A) An interesting thought and something to consider, although scale might appear to be a correlated factor, there are other factors with a lower p-value in this regression that ought to be considered (figured I’d get you to brush up on statistics =)


At first I hated this answer. now I love it. So scale isn;t the issue. we knew that? What factor do you think is?

I think the factor is ignorance. I don't think they get that a DC line like Marvel Universe would work great.

Ask Mattel – Answers for May 1st, 2012 | Mint Condition Customs

Quote:

Michael Schnuth asks: Can they explain what the changes in the dc lines the retailers are asking for? Smaller waves? Only better known characters? If both the lines backed by either the great selling books or the very popular cartoon and cant survive, what exactly does the retail market think will work?

TDKR and the new 6” kid line will be at retail starting 05/27. As far as for what retailers are asking, well, that’s a difficult answer. There are books written about this! =). In general, Retailers want product with high velocity and per foot productivity. Our job at Mattel is to satisfy the various consumer needs in the appropriate channel. For example, demand for TDKR v. Brave and the Bold is different and it’s up to us to determine where to sell each line and how big/deep to make the line. I hope that provides some insight.

So that means they aren't doing their job!
If they can get a 1:18th scale DC line with good articulation at the same price as Marvel Universe wouldn't that satisfy that need?