[Tarooster]

Quote:

Originally Posted by bmorr

I think that he problem lies with these shows never appealing enough to the target audience. Sure its gets good ratings, but from whom? Most likely its us. The network clearly wants a show to appeal to the kids, but every time they find that its the older crowd who keeps watching these shows. Thus, the cycle starts all over again, one experiment after another. Thats why they're trying for another shitastic Ultimate Spidey type show.

The problem here is that they don't recognize their true audience. Yes there are two completely different markets for comics, tv, action figures, etc. for the marvel brand. The adult/lifelong/collector type and the young kids.

Their thinking is this, appealing to people who are already diehard fans (and guaranteed to dish out the cash for toys, movies, comics, etc.) is a waste of time. Simply because your not gaining a new audience, with appealing to the kiddies their thought is that they are securing the marvel fan base of the future. Grab a kids attention when he's young and you have them forever, the theory obviously works swimmingly as attested by the amount of all us fans who started at watching or reading the characters at a young age.

They think by establishing a new fan base for spidey and then one for the avengers will guarantee a whole other revenue stream for the next generation of marvel movies, television, and comic books. It's sad to say, but this is how a business operates.

Plus they know that even if their fans love a show, they won't bail out on the brand now just cause it got cancelled. They figure they'll get over it and will still always have that persons interest in anything marvel related anyway.