[RodimusVTS]

I know this question will never be sent to Mattel, but here's my question.

Is the reason why you won't make fully articulated 4" figures that you just don't have the ability? I mean you were so close at the end of DCUIH, and then there's the Avatar figs that were good, but they were from a movie that kids didn't care about.

You claim to be looking to make sure that you strike the right balance on price value and what kids value the most yet your figures sit on the pegs while the far better articulated Marvel figures from Hasbro fly off their pegs. If you really strike the right balance on value, and price then your figures would be selling not sitting. The ONLY use your DC figures have is their heads for use by customizers on Marvel Universe figures. What you really need to do is grab up one of the customizers from one of the custom sites to fully revamp how you make your DC Universe 4". Get rid of ALL of the straight cuts, and the T crotches. Replace the 1970's articulation with today's ball joints, and ball and socket joints. Get rid of the single knee joints, and replace them with double knees like Hasbro uses.

I don't know maybe you're just scared to actually try to make a decent 4" figure line since the only fully articulated figures you've done well are the 6" scale figures.