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Thread: Mattel Reasons
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Old 06-18-2012, 03:03 PM   #31
Crazy Jetty
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Join Date: Oct 2008
Location: Dallas
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Quote:
Originally Posted by Tarquinius View Post
One big indicator to me is that with every Matty Q and A, there is always at least one question pertaining to the 4 inch scale. And everytime they respond; It could happen, but we aren't actively sitting on it.

In my opinion, this demonstrates Mattels battle strategy as, 6 inch=collectors and 4 inch=kids.

Ironically, I don't think the brick and mortar store 6 inch market is exactly booming right now. In my area we have had a sprinkling of ML figures which haven't been replaced and DCUC is being clearanced out. It seems to me that Mattel is too rigid in it's business model to accomodate the current trend we are in.
You mean you actually get MLs in your area? No store around me will touch them.

Personally I think after all the difficulties Mattel has had in the six inch market (They were about the only ones left, and they were the only ones to propduce superheroes in that scale for years), Hasbro was insane to even consider trying to restart Marvel Legends.
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