[ToyAddict]

Back to what I said earlier. . .about Mattel being scared to go up against Marvel Universe. . .I said that not necessarily because one comic brand/character lineup is better than the other, but because Marvel Universe did that scale and did it well. They've "cornered the market." So, as a differentiation strategy, Mattel can aim for cheaper, kid-oriented figures.

When Marvel Universe runs out of steam, I'd bet we see Mattel step in with Marvel Universe quality 4" figures. (Or at least they ought to.) But for now, we have the cheaper, less articulated figures they make now. And I'd bet Man of Steel figures will be of the same quality.

On the flip side of that. . .Mattel has done 6" well for many years now. DC Superheroes was, what? 5 years ago? They cornered that market, around the same time Toy Biz Marvel Legends was winding down. Yes there was some overlap, but it had largely run its course.

Now that DC Universe Classics is largely running out of gas, Hasbro picks up Marvel Legends again.

Also, I'd guess Marvel is riding a popularity high right now, with the Avengers movies and the individual movies for those characters, and a new Spiderman movie. Enough to where Hasbro can do cheap figures (Spiderman line), good 4" figures (Marvel Universe), and 6" (Marvel Legends). If DC could get its act together and make a Justice League movie, they might feel bold enough to pump out as much product.