[Snowflakian]

Personally, I expect them to consolidate the lines better.

Avengers Assemble keep going, but start slotting in all future ironman, cap, and thor waves this way. Package refreshing by adding to each "movie line" with a sub header for the main marvel cinematic universe. Then keep MU going alongside it. This would open up shelf space and design space for an X-Men line they could do the same with for the movies (Next wolverine and next X-Men, plus new mutants too eventually). Then keep the spidey line going for the sony spidey-verse including the spin-offs.

This lets everything fit on shelf space, keeps the pegs full of whoever they like via movie or comic, and makes it easier on retailer space planning. Of course slot in a few comic-series figs in the movie line, but make them solely that line's influence. Like for X-Men give us something unique to them from the comics like the Shiva Units, or Nimrod sentinels, or comic versions of movie characters, or even past movie characters. Same to Ironman, Cap, Thor, and future Avengers flicks. Keep them to comic characters that are in the movie, and fill out the inbetween hype for movie waves with characters from previous movies that never saw their way to shelves.

This leaves MU open to cover pretty much everything or anything. Eventually they could even start repacking certain figures back into it like Carnage, or whatever other comic line figures from movie-lines can be adapted.

This would keep the line in circulation including the popular characters similiar to how toybiz started doing it when they had a lot of character molds from marvel pre-legends.

I'll wait for hasbro to comment officially, but there's too much marketing potential in a plan like that including coinciding waves with toon launches like the new avengers one or a new season of ultimate spider-man. Comic accurate versions of the toon characters should sell just as well as toon versions. Probably moreso as we saw before. With the entire block called Marvel Universe anyway, it makes the toy marketing that much easier. The entire MU block schtick seems to be taking liberties from hasbro anyway. A lot of the characters used for Avengers have figures, and the entire Fury files at the end of USM... Well yeah. Fury Files... Nuff said. xD

Makes me wonder what the relationship between marvel and hasbro is becoming though. Lots of the ideas seem to get intermingled, and other than superhero squad being on Hub, hasbro doesn't seem to get any credit to what they've contributed. That's the only thing that makes me worry about the MU line a little.

If there was a bigger push to unite the line and the block, things might work perfect in MU's favor for wider exposure ontop of the current steady sell through rates. If MU goes belly-up in favor of movie-lines with more robust comic series. I'm not sure how that'd work out in the long run for what has limited lifespans as lines go.