[Pravus Prime]

Quote:

The Hobby Invisible Bilbo
The Bridge Direct's limited edition 6" scale figure of Bilbo Baggins™ will present the title character from The Hobbit: An Unexpected Journey in his "invisible" state while wearing the Ring, which can be seen on his hand. Available only at San Diego Comic-Con 2012, this intricately detailed transparent figure will be presented in a numbered collector's edition box.

The Hobby? I'm guessing that's autocorrect at work.