[Crazy Jetty]

Well, they've allowed the movie to influence the second season, with everyone's costume redesigns (Ironman, Cap, and Thor. Ashame because I personally don't feel the new designs are terribly good).
And I agree, it also seemed to me like the whole thing was loosely based on the ironman movies from the get go.

(The following is not directed at anyone, just addressing various things through the thread)

As for X-Men, I do think the original intent was that is shared continuity with Wolverine and the X-Men. The writing styles seemed very simular (As one would expect from a coexisting universe).
Howevever, not knowing exactly what went down (Marvel may have been trying to get Disney to buy WatX from Nick once the first season ran it's course,a nd Disney wasn't interested. That's my theory), plans changed. Wisely the writers never nailed themselves down to it though.
I still wish they'd have used EMH as the backbone for a new MAU, like WB did with Batman TAS.
Marvel is sorely lacking in a strong animation presence. They made a decent attempt in the ninties, but ever sense then, all their animation projetcs have gone every which way you can imagine.
I'd hoped that since Disney always had a really strong track record with animated series, they might be the ones to make something powerful out of the Marvel lisence.