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Originally posted by: NIBMRatchet @ TFW2005.com

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Hasbro has issued the Official Press Release for the San Diego Comic-Con 2012 Hasbro Showcase.

TRANSFORMERS

The astoundingly prolific TRANSFORMERS brand from Hasbro will have an equally impressive presence at Comic-Con. From action figures to video games, animated series to comics, the TRANSFORMERS brand in 2012 offers an exciting lineup of new takes on the pop-culture powerhouse that is truly "MORE THAN MEETS THE EYE." Hasbro will present the perennially popular TRANSFORMERS brand panel on Friday at 1:30pm where never before seen action figures from across the TRANSFORMERS PRIME, GENERATIONS, BOTSHOTS, KRE-O and RESCUEBOTS expressions will be unveiled. Newly revealed action figures in this presentation will be featured in the Hasbro booth display cases following the panel. Beyond the news-packed panel, Hasbro is delivering all of the new ways to experience the TRANSFORMERS brand in 2012 to Comic-Con with a lineup of events as diverse at the TRANSFORMERS characters themselves!

TRANSFORMERS PRIME
Towering over all of Comic-Con and the Hasbro booth is a 17-foot tall OPTIMUS PRIME statue in the styling of the TRANSFOMERS PRIME animated series — and he has a lot to celebrate. The hit animated series produced by Hasbro Studios currently airing on The Hub in the U.S. recently wrapped its second season for which it won two 2012 Daytime Emmy© Awards, for a total of four since it first premiered in 2010. Hasbro also "rolled out" an extensive line of action figures based on the series and fans will be able to see the full 2012 lineup of TRANSFORMERS PRIME figures in both robot and vehicle mode in an extensive booth presentation including an intricate TRANSFORMERS PRIME diorama featuring space bridges, VEHICONS and more! Plus, Hasbro will distribute samples of TRANSFORMERS PRIME CYBERVERSE Legion Scale figures to convention goers in the Hasbro booth at various times throughout the show, while supplies last. Fans of the series and the iconic voice of OPTIMUS PRIME won't want to miss the "OPTIMUS PRIME: Up Close and Personal" panel on Friday, July 13 at 6:00pm, presented by Hasbro Studios and The Hub TV Network where Larry King, one of the most recognized broadcast interviewers in the world, salutes legendary OPTIMUS PRIME voice actor, Peter Cullen, in an exclusive one-on-one interview.

TRANSFORMERS RESCUE BOTS
TRANSFORMERS RESCUEBOTS, a new animated series from Hasbro Studios and toy line for younger TRANSFORMERS fans, celebrates its first Comic-Con by offering attendees the chance to meet HEATWAVE, one of the series' characters in the Hasbro booth. The HEATWAVE costume character will be in the booth as well as at "The Hub Headquarters at the Broken Yolk" at various times throughout the convention. The TRANSFORMERS RESCUE BOTS series, currently in its first season, airs on The Hub in the U.S.

TRANSFORMERS: THE RIDE-3D
The TRANSFORMERS brand also saw the opening of its very first thrill ride in the U.S. in 2012 with the recent launch of TRANSFORMERS: The Ride-3D at Universal Studios Hollywood. To celebrate the ride at Comic-Con, fans will have the chance to receive limited edition TRANSFORMERS: The Ride-3D commemorative launch posters beginning at 6:00pm in the Hasbro booth while supplies last.

TRANSFORMERS: FALL OF CYBERTRON
In celebration of the upcoming, highly anticipated and critically heralded TRANSFORMERS: Fall of Cybertron video game from Activision, available August 21, 2012, Hasbro will welcome game designers to the Hasbro booth at 10:00am on Friday, July 13 to present a look at game play. Action figures based on the CYBERTRONIAN style of the video game (and featured in the brand's GENERATIONS line) will be on display in the Hasbro booth. For an in-depth TRANSFORMERS: Fall of Cybertron video game experience, fans will also want to check out the Activision booth (#5344).

TRANSFORMERS COMICS
To wrap up Comic-Con in 2012, the TRANSFORMERS brand goes back to the convention's roots and welcomes amazing talent behind two popular comic series from IDW based on the TRANSFORMERS brand. Chris Metzen (writer) and Livio Ramondelli (artist) from the TRANSFORMERS AUTOCRACY series and John Barber (writer) and Andrew Griffith (artist) from the TRANSFORMERS: ROBOTS IN DISGUISE series will be signing autographs from 1:00-2:00pm on Sunday in the Hasbro booth. (TRANSFORMERS comics will be available for purchase in the IDW booth, #2643). Tickets are required for the session and will be distributed beginning at 9:00am on Sunday in the Hasbro booth while supplies last.

KRE-O
STAR TREK will mark the third major entertainment property to be featured in the KRE-O line. Hasbro successfully introduced the KRE-O brand in 2011 with building sets featuring its globally popular TRANSFORMERS characters and in 2012 introduced the KRE-O BATTLESHIP line. New KRE-O BATTLESHIP and KRE-O TRANSFORMERS sets will be on display in the Hasbro booth including never before seen KRE-O TRANSFORMERS expressions: KRE-O TRANSFORMERS MICROCHANGERS and KRE-O TRANSFORMERS MICROCHANGERS COMBINERS. Fans won't want to miss these new reveals as well a chance to snap a photo with KRE-O character statues including TRANSFORMERS BUMBLEBEE, a BATTLESHIP ALIEN and STAR TREK CAPTAIN KIRK all in their unique KREON expressions! Fans will also want to get their hands on a special edition KRE-O BATTLESHIP BATTLE-BOAT building set sample pack which will be distributed at various times throughout the show while supplies last.

Read the entire Press Release for Panel Times and Show Exclusives, after the jump. Tune in with TFW2005 for the best Transformers SDCC 2012 coverage around.

Original Source: Hasbro 2012 Comic-Con International Official Press Release @ Transformers - TFW2005.com.