[Dark Hayabusa]

I would say it's the horror stories from last year about DR's customer service and some of the QC issues -full stop- that have put people off. You only had to read the matty boards to see there were quite a few complaints about the subs not updating properly, trying to update a credit card, DR loosing your complaint details, occasional problems with figures just dying (that clear sourceress and stay puft) all combined has either put people off buying/renewing a sub.

Granted, the DR issues seem to less so now days, but it may be too little too late. Fans were constantly going on about DR's service (hell I heard about it before I was even into the MOTUC line) and it looked like they were getting fobbed off with the same "we're looking into it" line.
I think, people don't mind paying a premium price, if it's for a premium quality figure, with a premuim quality service. And maybe if they were more up front with the figures, it would encourage people to subscribe? Just a thought