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Thread
:
Is TRU's FAO Schwarz Plan A Good Idea?
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10-27-2009, 01:07 PM
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Snowflakian
Illyria's New Qwa'ha Xahn
Join Date: Feb 2009
Location: In the clouds.
Posts: 4,120
No one's ever said TRU was smart. While it's intriguing to keep the FAO brand alive. What's the point behind it short of having some mall toy stores again?
They didn't really have anything specific that couldn't be found elsewhere cheaper so even the brand loyalty I don't get. And it's not like it'll reflect on the employees at all anyway since their HR department is so hit or miss on who they hire, let alone the corporate end who handles promotions and puts liabilities in charge of stores.
More stores though through malls could mean more diverse products being pushed which would be nice. Like while my TRUs are stuck at wave 4 or 5, the Mall store could have the bleeding edge new only of the 2010 waves, etc. Ditto to DCUC, and DCIH, or even GI Joe. But short of things like that. I really don't see this improving their business at all. Just hindering it on more wasted space like their grocery idea did.
I'm really not sure what the heck they've been thinking for the past 2 years. It's like bad choice after bad choice.
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