[SilverOptimus]

Hasbro STAR WARSTM Action Figures Inducted Into the National Toy Hall of Fame at The Strong (NYSE:HAS)

Star Wars Action Figures | National Toy Hall of Fame

Hasbro STAR WARSTM Action Figures Inducted Into the National Toy Hall of Fame at The Strong

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) is proud to announce that its STAR WARS action figures were today inducted into The National Toy Hall of Fame at The Strong . The toys are being recognized for the impact of their original debut which forever changed the toy landscape and continue to resonate with kids and fans to this day.

"We are honored that the National Toy Hall of Fame at The Strong has recognized Hasbro's STAR WARS action figures for having a profound impact on the toy industry," said John Frascotti, chief marketing officer, Hasbro, Inc. "STAR WARS action figures are as legendary as the battle between the light and dark sides of the Force they represent, and have given endless hours of enjoyment to generations of kids of all ages."

"STAR WARS action figures have allowed Hasbro and Lucasfilm to continue the stories and the battles well beyond the movie screen," said Derek Stothard, senior director, global toys and hardlines, Lucas Licensing. "Their induction into the National Toy Hall of Fame at The Strong is both an honor and a true testament to the enduring heritage of the STAR WARS brand. Congratulations to Hasbro on this honor and for continuing to deliver remarkable STAR WARS toys to kids and fans."

Since the first STAR WARS action figures began arriving on the market in the 1970s, Hasbro has been developing new action figures and toys which deliver fresh ways for kids and fans to experience their favorite STAR WARS characters. In 2012, Hasbro continues to provide kids and fans with a variety of toys based on the iconic franchise from Lucasfilm including MOVIE HEROES figures, THE CLONE WARS figures and THE VINTAGE COLLECTION figures as well as the new FIGHTER PODS expression and a variety of role-play toys including ULTIMATE FX LIGHTSABERS. Hasbro is also expanding its STAR WARS toy legacy this year by working closely with Lucasfilm on the recent launch of a line of toys and games based on the STAR WARS edition of the popular ANGRY BIRDS mobile game from Rovio Entertainment. The line features new products based on a variety of existing Hasbro properties including the JENGA brand and the recently re-launched KOOSH brand, to introduce new play experiences featuring iconic STAR WARS characters re-imagined as high-flying ANGRY BIRDS and villainous pigs.

STAR WARS action figures join Hasbro favorites CANDY LAND, G.I. JOE, MONOPOLY, MR. POTATO HEAD, PLAY-DOH, SCRABBLE, TONKA TRUCKS and the EASY-BAKE Oven in the National Toy Hall of Fame at The Strong.