[Iceman]

What's annoying is that when they complain about cost cutting I just don't get it. I know the big stores still buy these things for like $5-$6 and sell them for $10. We were getting figures for $7-$8 and they had stands, character cards, and fury files. They cut out the stands supposedly because of cost but then the price of figures has gone up to $10 ($11 here). With all the cost cutting going around like firing staff and cutting articulation why are prices still going up? Usually you cut costs so you don't have to hike prices and can stay competitive but with exclusive licenses no one else is making these Marvel figures. It's not like a TV or DvD player where people will go somewhere else, either they buy or they don't.

Also, why do ASM figures with less articulation cost the same as MU? Is it really that much more expensive to give good articulation if they aren't charging more for it? Even super poseable Spidey was the same price as the rest of the ASM line. I think percentages must be so small but Hasbro feels they matter.