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Thread: Is Hasbro Taking the Mattel Route For Marvel?
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Old 01-29-2013, 12:36 PM   #49
Optimus Vader
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Join Date: Dec 2009
Location: Philly
Posts: 4,924
Quote:
Originally Posted by tlasjr View Post
I've always said that MU isn't going anywhere. I cant say that anymore. I think 2013 will be the end. at least at mass retail.

In 2009 we received 70 figures overall with 40 new characters, in 2010 77/35. 2011 76/35

In 2012 it fell off to 47/15. Thats includes the three figure professor x wave that popped up for 1 case per store at walmart.

Conversely if we see all the figures they've said we're getting this year we should see more new characters in 2013 than 2012.
I've definitely noticed the decline, but that doesn't mean they aren't still producing as much product. They're constantly reissuing figures, and while that doesn't do a thing for collectors who have been in the game for a while, it says a lot about staying power. During the first few years there wasn't much, if any, to reissue. To build the line there needs to be variety. We're at the point where reissuing a figure, like Thanos, is almost the same as producing a new figure. I mean, I have absolutely nothing to back up the "MU is here to stay," or the "MU is dead," debate, but from what I see in stores it's hard for me to think it's coming to an end any time soon.
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