[kylactus]

I think they could come up with something that would have mass appeal, like a customizing activity set. and the initial set, a silicone molding kit, oven, materials, and what have you,might have a high price point, but that would be offset by cheaper "materials packs" with body parts accessories, weapons, ect. They could simplefy it enough so kids would have fun and make something they'd enjoy, and serious enthusiasts could make some really cool customs. Kind of a toy geeks EZbake oven.