[Snowflakian]

Just to repeat.

Toy Fair is for retailer buzz, hype building, letting the press know what toylines to expect this year, and orders.
The cons, normally SDCC, NYCC, DragonCon, and Potentially even WizardWorld STL this year, are for the Fans.

That's where the big announcements that are fan oriented are at. Toy fair is pretty much always a tease for those.

Like even Transformers. They mentioned SOOOOOOOOOOOOO much. But only showed the big retailer buzz items that'll need orders, and anniversary buzz items to get orders coming in for those too with the hype.

You can tell based on the displays too. This is all business and "for the kids" or "sales pushes." It's heavily formal and low on the fan wow other than new toy/rebranding/package refreshing reveals.

The Cons are more displays, dios, and the awesomeness you'll be buying this year that stores are carrying. Pretty much everything fans want to know and buy.

It's all about the type of foot traffic you're getting in these shows on how and what you cater to.