[Iceman]

I said this last decade. Trek basically vanished with the end of Voyager and Nemesis (no one really watched Enterprise). Star Wars was in the middle of the prequels and they've kept content coming ever since. Active content is what really drives toy makers because they know it is needed to move large numbers of toys to kids. If companies felt the sales would be there they would be making the products.

In the 90's when Star Trek had three series movies we they had a big presence in he toy aisle. I still remember having a few figures and a shuttle. Best of all I had the playmates Enterprise, Warbird, and Klingon cruiser. Those were fun as a kid.

And to be fair, Episode III came out AFTER the finale of Enterprise but it was in the same month I think. Again, no one watched that show and everyone at least knew Star Wars was happening. Star Wars always had a toy heavy focus and it was easier to make new Star Wars fans even when there was no new content. The three original films can be shown to a kid in a day. When Star Trek had faded you either had to track down reruns to show to the kids (out of order and pre-DVR) or buy the DVDs, and those were $100+ per season. Star Wars has just been all over the place. The animated Clone Wars, whole episodes of Family Guy and Robot Chicken. It's constantly in media in a way Star Trek hasn't been for years.

Also, what is the second recent movie you are referring to? Nemesis was in 2002 and then the reboot was in 2009. Am I missing something?