[TFW2005]

Originally posted by: NIBMRatchet @ TFW2005.com

Quote:

Hasbro held its 2013 1st Quarter Financial Conference Call yesterday and TFW2005 staff attended live online.

During the Financial Statement reading, Hasbro representatives said:

"Boys Action Battling games, including Angry Birds, Star Wars and Transformers initiatives, continued to resonate with consumers nearly doubling revenues in the quarter.

Also within preschool our Playskool Heroes line is leveraging great brands, including Transformers and Marvel, to deliver growth. Having launched less than two years ago, Playskool Heroes has performed extremely well, growing revenues and gaining share.

Finally, in 2013, we've completely reinvented Transformers across platforms, including a television series distributed globally, online and mobile games, licensed products, and a full line of new toys based on the all new Transformers: Beast Hunters theme."

At the very end of the call; during the Q&A session, a question was asked regarding the overall financial performance of the Transformers Brand in the 1st quarter of 2013:

"If I recall, in first quarter last year transformers had [eroded ?] in lesser rate than we typically think of. Can you give any number on how Transformers did on a second year off a movie; this time vs. the last time?"

Hasbro CEO Brian Goldner delivered the answer:

"Transformers in this quarter is relatively flat. We are transitioning out of what was last year's mostly an entertainment-lead, television-led business. We are transitioning into the whole Transformers: Beast Hunters re-imagining with a new TV Series which launched just now and products rolling out throughout the year. Transformers, as you know, is a strong international brand for us but we saw a roughly flat business when we rolled out from one product line and into another."

TFW2005 Boards Member doomboy536 has posted the Hasbro 2013 1st Quarter Financial Statement over at the thread associated with this mail. Take a look and discuss what you think will happen in the future.

Original Source: Hasbro Says Transformers Sales Were Relatively Flat In The 2013 1st Quarter @ Transformers - TFW2005.com.