[warmachine6]

ha i know what you mean ehem
i think these might be the people you need to contact

Lion Logo on Children's Toys - Lion Mark - The Toy Safety Logo

or

BTHA: The British Toy and Hobby Association - Representing UK Toy and Hobby Shops

got this information while doing design and technology , school was helpful, for once



EDIT not sure if for business or research dunno but I couldn't find any main websites

Edit 2 oh wait ... British Toy and Hobby Association and Toy Fair