[jwmagick]

Quote:

Originally Posted by Falconhood

Hasbro did this to Iron Man 3. It's their attempt to make parents happy because kids don't want articulation, and they don't break as easily.

Make parents happy because kids don't want articulation? Articulation has been the norm for decades now. This crap started in just the last two years. I'm sure there aren't parent groups campaigning toy companies complaining they're getting TOO much value for their dollar.

I'm sure this is all about costs. They're testing the waters to see how well lower articulated figures sell at a lower cost. The Batman figures were around $5 and appear to sell pretty well.

We're older collectors and value articulation because we like to pose them. Most young kids simply don't care about that. They just want the toy to do battle with other toys. They aren't trying to replicate action poses.

Like many of us, I wasn't the normal child in that respect. The Joe figures were so impressive to me *because* they had articulation. For us, anything less is a major step back.

Hasbro is showing that they aren't relying on collectors to keep lines afloat. They're changing they're business model. Our numbers are too small to be their target audience. I think Marvel Universe is still geared toward collectors.

Now if they decide to do this with the Marvel Universe line, they might have a war on their hands.