[JinSaotome]

I don't chime in on the Matty fiasco on the forums that often but Scott/ToyGuru is blowing my mind with these 'sub or die' videos I see popping up what seems monthly.

Here's my mind-blowing observation: Instead of looking at different ways to market/revise/condense/re-brand/or reprice the lines their solution is to just let them die unless we buy subscriptions. Would you buy a car from a car company who told you that the only tires that fit the car had to be imported from France and that you had to buy ten sets at a time?

This is what I'm seeing from Matty, more specifically hearing from Scott. How long would Matty last if they pulled that crap with Walmart? "Buy our blind-assortment of figures caseloads of a time or we'll stop making figures for you to sell." Walmart would flush Mattel's contract down the toilet and put up another rack of GI Joes without missing a coffee break.

I'm sorry Mattel but it's not up to us to fix your line. Toy lines come and go, heck companies come and go all the time. Remember Palisades? Lionel? Trendmasters? ToyBiz? Mattel can have their name added to that list no matter how big they are. And if the current thought of 'let the consumers fix it' continues it may well be.

The bottom line is Mattel works for us not the other way around. It's up to them to produce figures that we want to spend out money on and figure out the most affordable, consumer-friendly way of doing so.