[Snowflakian]

The problem is refreshing to get past the old waves. If they did new packaging about every 3-4 waves for the movies, we might start seeing the figures at the end of the lines more.

I like the idea of a unified dedicated movie-verse line, but it might be better to do it with a package refresh per movie, or separate them by studios and have a package refresh per whatever big property is next.

Like for Spider-Man do Amazing Spider-man, then refresh with ultimate while the next sequel is prepping, then back to amazing for 2, then back to ultimate after. (Let's us get more diverse villians and heroes that way too.)

For Avengers, refresh to Thor for 2 waves, then cap for 2 waves, then guardians, then avengers 2, and repeat process. Any dead time inbetween run one off waves with Hulk and agents of smash or Avengers Assemble.

For X-Men, do the same. Except here I'd suggest an X-Men classics filler since there's no toon. So it'd be like 3 waves DOFP, then filler from the wolverine, X1-XFC, and an occasional filler from XMO:W, followed by whatever the next X sequel is.

Alongside this, I'd pair up MU to alternate brand refreshes and focuses every year too. I'd keep the articulation close to unified between them too. No more of this "The wolverine" or Mattel style 3.75 articulation. This way the figures can be tweaked or retooled to go back into the main MU headers at any time or in prep for future boxsets.

It'd also help narrow down the shelf space some to only 4 lines at a time instead of the confusion we have now. Though really, it'd be better if we could narrow it down to just 2 or 3 at a time.

Maybe they should just merge them all under one label like "Cinema Classics" then have the comic line be more diverse with the headers per team.